Internet Threats, Risk Mitigation and Reputation Strategies: The other side of the Coin
A BrandProtect White Paper by Michael M. Kiefer, Senior Vice President
Over the last several years, corporations have spent billions of dollars and resources
securing a perimeter defense system consisting of intrusion detection, intrusion prevention,
firewalls, user authentication, and other layers of security all built to secure their
systems. Due to the exponential increase in internal and external information security
incidents, these investments are necessary to protect an institution’s reputation and
revenue. In addition, the federal government is using regulatory means to ensure the banks
take responsibility for potential losses.
Of equal or even greater threat, however, are the social aspects of the Internet that cannot
be controlled. For example, corporations need to be aware of the reputational risk
that is inherent on the Internet. Corporations need to protect their data. They must also
proactively safeguard its reputation online, where references to their corporate name alone
can number in the millions.
From a pure brand management, mark, IP rights perspective, a corporation must also guard against
infringements against its logo, its trademarks or other graphic representations. This risk,
outside the firewall, is the other side of the network security coin.
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