Email Marketing: Dead or Alive?
What You Need to Know About Email Marketing Today
A Canright & Paule White Paper
Email marketing was fantastically successful when it first became available. It proved to be a cheaper, less cumbersome way to entice consumers. Soon companies were battling each other for the excess of riches and incessant mass mailings, spam, and other fraudulent marketing ploys caused businesses and consumers to wise up and regulate mass emails.
This was the great e-marketing bust. Critics crowed that business-to-business email was dead. A rebirth for the once castigated old standbys, such as direct mailing, returned to favor. So how valid is email marketing today and what of its future?